Choosing the right domain name can be the difference between a successful small business and a failing one. The domain of a website impacts everything from click through rate on search listings to direct type in traffic to the amount of call in leads your business receives. Since I hate to see anyone start off on the wrong side of the marketing bed I have compiled some tips that may help you with your domain selection. Read more
I get into the same discussion with both small and large business owners and executives at a minimum of twice a week. The questions driving the discussions are “What would the average user do?” or “How do we market this to the average user?”. Read more
When I first started practicing SEO one of the most tedious tasks was checking my rankings and seeing how much progress I made along with relating that progress to recent changes. This was back when rank checking software was much harder to come by and reliable rank checking software was almost impossible. That was life until I found IBP. Read more
Google is taking search to a whole new level with the Google Local Voice Search or otherwise referred to as Google Free 411. I am absolutely astonished at how well the service works and was able to recognize my request. I even tried to muffle my voice along with trying the service with a LOT of background noise (NYC Traffic) and the system was still able to recognize my request, provide me with an address, and redirect my call directly to the listing that I wanted. Overall I would highly recommend the service and a HUGE round of applause to Google! Read more
